Global K-pop star JIN of BTS recently brought intense celebrity power to Milan Fashion Week at the GUCCI Spring/Summer 2025 show. Dressed in the epitome of the brand’s pivot to ‘casual grandeur’, JIN rocked a sequined brown v-neck top and pleated flare pants that evoked the nonchalant jetset lifestyle. HYBE sister HANNI of New Jeans also made her appearance in flared jeans and a sequined halter and a chunky black Gucci purse.

Let’s dive deep into the history of the House of Gucci and analyze whether the current brand identity aligns properly with BTS JIN. Will the partnership work well for the artist and the fans? Are you going to get your GUCCI on because of JIN or is it non-consequential? Put your comments below!